Craig Sutton
Q: When did you first realize that you needed to share your thoughts with the world? Is it something you felt you had to do? Did you have an epiphany one day?
A: Liz started as a publisher and teacher and was teaching while still in school. In 8th grade Liz would help with the 1st grade class. She has been teaching all her life in one shape or form. Liz always felt that writing came naturally for her. Her specialty was in educational publishing.
Q: I’ve noticed that Chris Brogan has an assistant, are you a one woman show? If not, who is behind the scenes?
A: Liz wishes she did have an assistant, along the way a couple times she had some guest bloggers and help with “open comment night” on her blog. She would love to have an assistant, but hasn’t figured out quite how to do that.
Q: Ive seen you defined on lizstrauss.com as Connector, Producer and Rainmaker… I would think your ability as a Connector and a Producer cause the Rainmaking effect, the customer loyalty, but what inspires you most and why?
A: Liz is all about people, she likes connecting one person to another, she gets frustrated when ideas and people are not connected and is inspired to make those connections to create a symphonic order. Its about connecting people and you can only do that if your connected yourself!
Q: You have this interesting club called the “SOB’s” which stands for Successful and Outstanding Bloggers. Some I recognize and some I do not. How do you choose a blog for the list? Is there a set of criteria? Do you choose alone?
A: No panel here, she filters blogs, looking for community. The very first week she started blogging, Started Sept of 2005, she wanted to thank 3 people who linked to her website. The concept was to thank her Evangelists! It started with just a couple people talking, not a great marketing scheme.
There was a couple criteria discussed, but of those items the key factor was to pick up the conversation and take it somewhere. Some SOB’s don’t have blogs, they have built great relationships via email. Many are even self nominated. But they have to show relationship and community.
Another criteria, she wont give anyone the badge unless blog is at least 4 months old… she wants to see people break the “90 day trial” syndrome as a blogger and continue at it. She indicated many bloggers stop posting quickly once they don’t see the instantaneous results they had hoped for.
Liz regularly monitors and clears the database if the blog “goes dark” or no longer ads value to the blogosphere. “This ensures the value for those still on this list” she says.
Q: Do you have any new articles or ebooks coming out? A bit of information on them?
A: While she doesn’t want to give away too many details, she is working on an ebook, more useful information for the corporate world, How to get companies online.
Additional Notes from Liz!
She would like you to know that SOBCon09, as she describes it, the “Cirque du Soleil” of Conferences, is moving forward. They are looking for sponsors for this and other events. Please contact Liz for more information.
Tags: 5 questions, craig sutton, interview, liz strauss, SOBCon
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